The Entrepreneur
1.Identify the characteristics of entrepreneurs
2.Given a scenario including a selfassessment outcome, identify the strengths, weaknesses, and risk tolerance the selfassessment identifies and how to compensate with services
3.Given a scenario, recognize a business opportunity
4.Identify the risks, benefits, opportunities, and drawbacks of being an entrepreneur
Opportunity Recoginition
1.Identify the benefits and drawbacks of different types of opportunities (e.g., start a new business, buy an existing business, and buy a franchise)
2.Given a scenario, analyze the demand for the goods or service and opportunities in an environment
3.Given a scenario, identify the customers or potential customers for a business
4.Given a scenario, recognize a value proposition
Starting a business:
1.Identify the purposes and value of a business plan
2.Identify the appropriate legal structure, benefits and drawbacks for different legal structures for a business
3.Given a scenario, identify different types of licenses and regulations that are required
4.Identify the benefits and drawbacks of various sources of start-up funding: Equity (friends/family, angels, venture), Debt (bank, credit cards, personal loans), and Grants (government, foundation, corporate)
5.Given a scenario, identify support that is available for the business on a local, state, and federal level
6.Identify the ethical practices and social responsibilities of a business
7.Identify potential exit strategies for a business
Business operations:
1.Given a scenario, identify key positions and human capital needs(including compensation and benefits)
2.Given a scenario, identify the taxes that are required
3.Given a scenario, identify intellectual property issues of trademarks, copyrights, and patents
4.Given a scenario, identify standard operating procedures (e.g., setup, conduct, internal controls, separation of duties)
5.Given a scenario, identify the factors that lead to sustainability
Market and sales:
1.Given a scenario, develop a sales strategy and identify characteristics of a successful sale
2.Given a scenario, determine value and methods of communication including: web sites, brochures, social media, and advertising
Financial Management:
1.Given a scenario, identify the factors that influence credit ratings and the importance of a positive credit rating
2.Given a scenario, create a cash flow budget
Exams from Home solution is now available. With Exams from Home solution, we use a shared-screen approach that enables immediate assistance to remote test candidates. This remote exam proctoring solution allows test candidates to continue their education experience and earn industry-recognized certifications for college and career success from their home location. It does not require the Exam Administrator or Test Candidate to download any software, including any locally installed software required for Live-in-the-Application exams. An Exam Administrator (Proctor) will administer the exams through a typical exam experience with a high-speed internet connection and almost any computer on a virtual machine.
The ESB certification is built to test and validate foundation-level concepts and knowledge in entrepreneurship and small business management. These core concepts include entrepreneurship; recognizing and evaluating opportunities; planning for, starting, and operating a business; marketing and sales; venture capital and seed funding; and financial management.
Country-Specific Exam versus Universal Exam:
ESB Country-specific exams test on specific knowledge about doing business in a particular country. Currency and terminology is targeted to specific countries. ESB candidates should select a country-specific exam when available.
ESB Universal exams are suitable for any ESB candidate around the world. All currencies are in Euros.